Film camera app or editing app?

IIWII is a film filter camera app for iPhone. masoc is a photo and video editor for iPhone, iPad and Mac. Both come from the same developer, and they share 22 looks, built on the very same color tables, from Portra 400 and Kodak Gold to Classic Chrome and CineStill 800T. So the question is not which look. It is when you decide. See all 22 looks.

In IIWII, the look runs live in the viewfinder. You see Kodak Gold on the street before you press the shutter, so you frame for the colors you get. Swipe up from the bottom to pick a look, set how strong it is, and the photo lands in your library as a finished HEIF or JPEG. On iOS 18 and later, video records with the look applied, too.

That is the fun of it, and the catch. The look is in the pixels, like a roll of film you can’t swap halfway. IIWII softens this with Throwback on iOS 18 and later: by default it keeps a private original of your last 30 photos, so you can swipe up in the gallery and put a different look on a recent shot. Even Apple moved this way: since iPhone 16 Pro, Photographic Styles can be applied after a photo is taken, or reversed later.

Sources: IIWII’s App Store description and iiwii.info, and Apple Newsroom on iPhone 16 Pro (September 9, 2024), checked in October 2026.

In masoc, your original stays as it is. Pick a look under Looks › Profiles and set its intensity from 0 to 120 percent. Grain is a slider of its own, from 0 to 100. Change your mind next week and pick another look, or none.

Because the look sits on top of a full editor, you can work around it. Add the look first, then bring back a bright sky with a Sky mask or lift a face with Subject. It works on photos from any camera, on RAW files and on video clips, where the look, light and color apply and masks stay with photos. More about film looks in masoc.

• A walk, a trip, a night out

  In camera.

  You want photos you can send the same evening, and the look helps you see the light while you frame.

• You want to learn one look

  In camera.

  Pick one look for a week, like a roll of film. Sticking with it shows you how it reacts to every kind of light.

• Photos from a Fujifilm, Sony or older phone

  In the editor.

  masoc puts the same looks on any file, RAW included.

• Tricky light or a bright sky

  In the editor.

  Add the look, then bring the sky back with a Sky mask or lift a face with Subject.

• A whole set that has to match

  In the editor.

  Edit one photo, Copy Settings, select the rest in the library and Paste Settings.

• Video

  Either.

  IIWII records with the look live. masoc grades a clip afterwards, Log footage too.

• You can’t decide

  Both.

  Shoot with RAW+ and keep the finished photo and the RAW.

1. Turn on RAW+ in IIWII under Settings › Processing & Export, with DNG as the RAW format.
2. Shoot with a look. You get the finished photo and a DNG alongside it.
3. Share the finished photo right away, if you like it.
4. Open the DNG in masoc later, pick the same look under Looks › Profiles, and refine it with masks and curves.

The look is built from the same color table in both apps. Your result can still differ a little, because masoc starts from the RAW instead of the processed photo. The full walkthrough is in iPhone RAW with a film look.

IIWII is a one-time purchase, available now on the App Store. masoc is being prepared for the App Store. Sign up for the newsletter to hear first when it lands.