Press
Press kit.
Facts, words, pictures and a direct line to the developer. Everything here is yours to use when you write about masoc.
At a glance.
The facts, ready to check and copy.
- Name
- masoc
- Developer
- Joshua Hoffmann, independent, Germany
- Platforms
- iPhone, iPad and Mac, one native app
- Requires
- iOS 26, iPadOS 26, macOS 26
- Category
- Photo & Video
- Price
- Free with 3 exports, then $3.99 a month, $24.99 a year or $69 once
- Family Sharing
- Included with every option
- Languages
- English, German, Spanish, French, Italian, Portuguese, Japanese, Polish
- Privacy
- No account, no tracking, data not collected
- Release
- October 2026
- Website
- masoc.app
- App Store
- Coming soon
In a few words.
Three lengths. Use them as they are, or as a start.
masoc is a photo and video editor for iPhone, iPad and Mac, built from the ground up as a modern alternative to Lightroom. It edits RAW and Apple Log video, finds subject, sky and background on the device, imports Lightroom presets and .cube LUTs, and sets the sliders from a typed or spoken request. Free to try, then a subscription or a one-time unlock.
What stands out
- One app, every screen Native on iPhone, iPad and Mac, with the same tools and one purchase.
- Smart Edit Type or say what you want, and the sliders move. Every change stays editable.
- Masks that see Subject, sky and background in one tap, computed on the device.
- Looks and presets 22 film looks, your own .cube LUTs and Lightroom .xmp presets, in and out.
- RAW and Log video RAW and ProRAW in true Kelvin, Apple Log and eleven more profiles for video.
- Private by design No account, no tracking, no server of its own. AI runs on the device.
Icon and wordmark.
Please use them as they are, and write masoc in lowercase.
- App icon, light PNG Square PNG
- App icon, dark PNG Square PNG
In motion.
Short loops of the interface, 1920 pixels wide and without sound.
- The deck Tool categories in a glass capsule. MP4
- White balance A precision slider in true Kelvin. MP4
- Tone curve Free points on RGB and every channel. MP4
- Mask chain Masks combined to add or subtract. MP4
- Looks Film looks with hover previews on Mac. MP4
- Smart Edit A request turns into editable chips. MP4
Made by one person.
There is no studio behind masoc.
masoc is made by Joshua Hoffmann, an independent developer and photographer in Germany. He designs, builds and supports the app on his own and answers every message himself.
Before masoc he made IIWII, a film simulation camera for iPhone. masoc grew out of the wish for an editor that feels at home on iPhone, iPad and Mac, keeps photos on the device and can be bought once. During the public beta, testers shaped many of its features. What they asked for.
Get in touch.
Questions, interviews or access for a review.
mail at masoc.app
For a review, ask for full access and you get every feature of masoc unlocked for good.
Everything on this page may be used for coverage of masoc. Please don’t change the icon or the wordmark, and write masoc in lowercase, also at the start of a sentence.
Apple, iPhone, iPad, Mac and Apple ProRAW are trademarks of Apple Inc. Adobe and Lightroom are trademarks of Adobe Inc. masoc is not affiliated with Apple or Adobe.